We believe ads should help sellers grow their businesses and contribute to the overall member experience. Goodly offers sellers multiple advertising channels to promote their listings. This Advertising Policy explains your rights and responsibilities when using Goodly’s advertising services.
- Paid Advertising
- Shopping Engine Ads
1. Paid Advertising
Sellers currently can purchase two types of paid advertising through Goodly’s Advertising Dashboard: Promoted Listings and Google Shopping ads.
Promoted Listings display a seller’s items prominently on Goodly’s websites and mobile apps. Promoted Listings are displayed in users’ search results, based on search relevancy, listing quality, and the amount bid to display the listing. You can choose to promote some or all of your listings as Promoted Listings. To learn more about Promoted Listings..
Google Shopping ads display a seller’s listings directly in Google search results and through the Google Shopping service based on search relevancy, listing quality, and the amount bid to display the listing. You can choose to promote some or all of your listings through Google Shopping ads. By purchasing Google Shopping ads, you agree to comply with Google’s policies, including Google Shopping policies and AdWords Terms and Conditions. Violation of these policies may result in the suspension or termination of your Google Shopping campaign.
A. Purchasing Paid Advertising
Ad fees are charged on a cost-per-click (or “CPC”) basis, and you are responsible for paying for any clicks your ad receives. This means that you will be charged only when your ad is clicked, not simply when it is displayed. You may pause an ad campaign at any time, but you will still be responsible for any charges incurred prior to pausing your campaign. Sorry, but Goodly is not able to grant refunds for any charges related to clicked ads.
Your ad fees will appear on your Goodly bill on a daily basis, along with other charges, such as listing fees. You can learn more about your Goodly bill in our Fees & Payments Policy.
B. Promoted Listings
Goodly’s Promoted Listings use a sealed bid generalized second-price auction system to determine the cost and placement of ads. In other words, ad inventory is “auctioned off” at varying prices, depending on the demand. For example, if more Promoted Listings qualify for a particular search query, the auction price may also increase.
To purchase Promoted Listings, you must enter a “bid.” A bid is the maximum amount of money you are willing to pay if a buyer clicks on your Promoted Listing. Actual costs incurred will vary depending on the number of participants in the auction and their bid amounts. By entering a bid, you agree to pay any amount up to and including the bid amount for a click on your ad. All bids must be made in United States dollars (USD).
For each Promoted Listing, you can manage your bidding manually or allow Goodly’s bid management system to automatically optimize your bid selection (“auto-bidding”). You may change your selection at any time. Auto-bidding is designed to determine the optimal bid price that will deliver as many clicks as possible for a Promoted Listing within a given budget. By utilizing auto-bidding, you understand and acknowledge that your bids may change at any time. You may, however, set a “max-CPC” or maximum bid for your listings, in which case the auto-bidding system will never place a bid higher than your max-CPC.
You may also choose to use Goodly’s Auto Promote feature, which allows you to automatically promote new listings as you add them to your shop. By using the Auto Promote feature, you understand and acknowledge that you will be enabling auto-bidding for each new listing.
You can set a budget to limit the amount you’re willing to pay Goodly to promote your listings. Your daily budget can be as low as $1, and you will never be charged more than your daily budget.
C. Google Shopping
Goodly’s Advertising Dashboard allows you to purchase Google Shopping ads directly from your Goodly account. Google’s advertising system uses an auction to determine cost and placement of ads, so the cost may vary based on time of day, demand, and availability.
To purchase Google Shopping ads, you must enter an average daily budget, which must be at least $1 and set in USD. Please note that Google manages campaigns to optimize results on a monthly rather than a daily basis. That means that Google may exceed your average daily budget by up to 20% on any given day. However, if you maintain the same average daily budget for a month, you won’t be charged more than your average daily budget multiplied by the average number of days in a month (30.4). Click here to read more about Google Shopping ad pricing.
During your campaign, all of your listings will be promoted by default, including any new listings you create. You can remove listings from your campaign at any time from your Advertising Dashboard. If you make any edits to your Goodly listings during your campaign, your ads will be updated automatically to reflect those changes.
By purchasing Google Shopping ads, you’re opting out of Goodly’s free Google Shopping Engine Ads. If you pause or end your Google Shopping ads campaign, you’ll automatically be re-enrolled in our free Shopping Engine Ads.
- Shopping Engine Ads
Goodly allows you to promote your listings on third-party shopping engines – we call them Shopping Engine Ads. By enabling Shopping Engine Ads in your account, you grant us permission to promote your listings on third-party sites to show your products to potential buyers who may not be searching on Goodly. You may opt out of the Shopping Engine Ads program at any time by disabling the feature in your Shop settings.
Goodly’s network of participating shopping engines may change at any time. Goodly currently syndicates listings to a variety of channels, such as:
- Google Shopping
Participation in the Shopping Engine Ads is currently free for sellers. That means that while shopping engines do charge a fee to list products, Goodly is currently paying these fees. Goodly reserves the right to change the terms of this program at any time, but we will, of course, notify you of any changes.
Shopping Engine Ads are subject to the terms and policies set forth by each participating shopping engine, which may be different from Goodly’s. You are responsible for complying with the terms and policies of the participating third party sites. By failing to do so, your Shopping Engine Ad may be removed, and you may be prohibited from participating in the Shopping Engine Ad program.
Here are a few things we have to say, just so we’re clear.
Using advertising services through Goodly does not constitute an obligation on Goodly’s part to display an ad or promote your listings. Goodly can’t guarantee that a displayed ad will be clicked, and we can’t guarantee that if a user clicks on an ad, the related listing will be sold.
Ads may not include content that infringes upon or violates the rights of any third party, including copyright, trademark, privacy, publicity, or other personal or proprietary rights. Please see our Intellectual Property Policy for more information. You are responsible for ensuring that your ads comply with all applicable laws and regulations.
We hate to do it, but Goodly reserves the right to reject or remove any ad for any reason, in our sole discretion, including ads that negatively affect our relationships with our members or partners.
Last updated on March 15, 2017